Sell My House for Cash -- How to Do it Quick
ARGHHHH.... This market is terrible right? You just got a job transfer, or your income has dropped, or you wife wants to upgrade or......
Bottom line is you need to sell your house fast, and for cash if at all possible. So you go to your local realtor and get the wonderful news that most properties are sitting for sale for at least 9 months......
That just is not going to cut it.
Let's look at a few things to consider before you get down to the nitty gritty of it all that will really help you answer the all important question of.....
CAN I SELL MY HOUSE FAST & FOR CASH
Just deciding "I want to sell my house" isn't enough, you'll need to have a carefully orchestrated plan as well and that plan involves doing things much differently than your "competitors" or other houses for sale.
Let's face it. If you take the exact same approach as everybody else in selling your house, don't you think you will achieve the exact same results? And in this market, doesn't that mean that you will not sell your house fast?
If your thinking of using a realtor or selling the house yourself you need to understand that the traditional methods of listing and selling houses simply don’t work in this market.
Let’s face it, most people aren’t selling JACK! To sell a house in this market you must be better at marketing than your neighbors. You must be different and better.
To sell a house fast in this market you must have a "BIG EVENT!"
So what’s the Secret to success?
First off I want you to understand, there is no magic formula or secret sauce. It’s really a simple matter of understanding basic human purchasing patterns and applying a little lesson from your old economics class; remember that one?
To understand how to make your house jump, let's look at what happens in a hot market where homes are selling in hours. What really happens is a perfect storm of human emotion and the laws of supply and demand. I call them the 3 most powerful marketing forces on the planet. Greed, Scarcity and Urgency.
Most real estate professionals ignore these 3 basic laws. They list high, create, no demand, and have no deadline to create a sense of urgency.
In a "hot market" the 3 immutable laws of marketing are already at work so they get away with it. All ships rise with the tide and they think they are a genius as they collect your 6% commissions.
But if times have changed and the market is slow then the traditional list high approach doesn’t work. Lets face it, if nobody is looking at houses and there is no sense of urgency even the greatest house in the world gets ignored.
I do the exact opposite of what most real estates professionals do! To create a "hot market", I start LOW, and let the market bid the price UP! That’s right a do-it-yourself-auction-style-sale.
To sell a house in 36 hours I use a S.I.M.P.L.E. process.
S - Solicit Leads & Market the home using compelling headlines.
I - Inform Callers & Give auction info and pictures on my web site to get them excited.
M - Make the House Sparkle: Repair it. Clean it. Stage it.
P - Present the Home: Show the house Saturday and Sunday.
L Let Buyers Drive Up the Price - Conduct a "round robin auction" Sunday night.
E - Execute the Contract: Close with the highest bidder.
Believe me when I tell you these techniques work in hot, cold, and medium temperature markets... So if you want to sell your house fast, just remember the SIMPLE formula.
About the Author:Wondering if you can; sell my house for cash.
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